Sponsorship Packages

The Napa Valley Mustard Festival is funded through sponsorship. The Festival welcomes sponsors at all levels – local, regional, national and international. Welcome aboard!

The Napa Valley Mustard Festival reserves the right to negotiate all sponsorships. Guidelines apply to cash sponsorship, the combination of cash and in-kind contribution mutually agreed upon by the sponsor and the Festival, or in-kind contribution which reduces cash expenditure. Advertising does not include design or production. Event ticket allocations are based on cash sponsorship. Additional event tickets must be purchased.

In-kind Sponsorship

In-kind sponsorships can be earned through participation in events, or contribution of goods or services which add promotion or incentive to the Napa Valley Mustard Festival.  The value of in-kind donations can be combined with cash donation to attain higher sponsorship levels. Some donations which save out-of-pocket expenditure, such as a catering contribution for the Sponsor’s Dinner or transportation, can be treated as cash contributions at the discretion of the Napa Valley Mustard Festival Board of Directors. 

Bronze • $1,000 or more

• Listing in the Festival program, with business website and link to sponsor's website.
• Two [2] tickets each for Mustard Magic and The Marketplace.

Silver • $2,500 or more

• Listing in the Festival program, with business website and link to sponsor's website.
• Product label or “co-op” (23/8 x 33/16) advertisement in the Festival program.
• Two [2] tickets each for Mustard Magic, The Marketplace, and The Photo Finish.

Gold • $5,000 or more

• Listing in the Festival program, with business website and link to sponsor's website.
• Quarter-page advertisement in the Festival program with a $5,000 cash contribution; or a “Co-op” (23/8 x 33/16)
  advertisement or product label with sponsorship combining in-kind donation with a $2,500 cash contribution. 
• Logo presented on:
  • Festival marketing poster with $5,000 cash contribution
  • Website with a link to sponsor's website.
• A special Mustard Season event produced by sponsor can be listed in the Mustard Season Calendar of Events.
• Booth space at the Napa Valley Mustard Festival’s Signature Event, The Marketplace, to be held on Saturday and Sunday, March 13 and 14, 2010.
• Two [2] tickets each for Mustard Magic, The Awards, The Marketplace, and The Photo Finish.

Platinum • $10,000 or more

• 20-word mention in the Festival program, and on the Festival website, with a link to the sponsor’s website.
• Half-page color advertisement in the Festival program with a $10,000 cash contribution; or a quarter-page color advertisement with sponsorship combining in-kind donation with $5,000 cash contribution.
• Logo presented on:
  • Festival marketing poster
  • Festival website with a link to the sponsor’s web site
  • Event signage
• A special Mustard Season event produced by sponsor can be listed in the Napa Valley Mustard Festival Calendar of Events.
• Four tickets for Mustard Magic, The Marketplace, and The Photo Finish.  Two tickets for The Awards.
• Booth space at the Napa Valley Mustard Festival’s Signature Event, The Marketplace, to be held on Saturday and Sunday,
  March 13 and 14, 2010.

Platinum Plus • $15,000 or more

All benefits of the Platinum level with more significant logo placement.

Plus:

• Two additional tickets to Mustard Magic (total of six); two additional
  tickets to The Awards (total of four); four additional tickets to The Marketplace (total of eight).
• Quarter-page black and white advertisement in
  The Marketplace program. 

Premium • $20,000 or more

• 20-word mention in the Festival program, and on the Festival website, with a link to the sponsor’s website.
• Logo presented on:
  • Festival marketing poster
  • Festival website with a link to the sponsor’s web site
  • Event signage
• Full-page color advertisement in the Napa Valley Mustard Festival program with a cash contribution of $20,000; or half-page color advertisement with sponsorship combining in-kind donation with a cash contribution of $10,000.
• A special Mustard Season event produced by the sponsor can be listed in the Napa Valley Mustard Festival Calendar of Events.
• Six [6] tickets for Mustard Magic, and Photo Finish; Four [4] tickets for The Awards; Ten [10] tickets to The Marketplace.
• Booth space at the Napa Valley Mustard Festival’s Signature Event, The Marketplace, to be held on Saturday and Sunday, March 13 and 14, 2010.

Super Premium • $25,000 or more

• Display advertising in the San Francisco Chronicle Sunday Datebook
  with cash sponsorship. Pending agreement the San Francisco Chronicle. 
• Logo presented on:
  • Festival marketing poster
  • Festival website with a link to the sponsor’s web site
  • Event signage
• Mention in Festival press releases.
• 30-word mention in the Festival program, and on the Festival website,
  with a link to the sponsor’s website.
• Full-page color advertisement in the Napa Valley Mustard Festival program with
  cash contribution of $25,000 or more; or a half-page color advertisement with cash
  contribution of $10,000 or more.
• A special Mustard Season event produced by the sponsor can be listed in the
  Napa Valley Mustard Festival Calendar of Events.
• Six [6] tickets for Mustard Magic and The Photo Finish. Four [4] tickets for The Awards. Twenty [20] tickets for The Marketplace. 
• Double booth space at the Napa Valley Mustard Festival’s Signature Event, The Marketplace, to be held on Saturday and Sunday, March 13 and 14, 2010.

Ultra Premium • $35,000 or more

All benefits of Super Premium sponsorship with additional logo placement in
advertising and print materials, and additional recognition to be individually negotiated. 

Plus:

• Logo placement on the Festival brochure/invitation.
• Full-page black and white advertisement in The Marketplace Program with
  cash sponsorship of $25,000 or more.
• Full-page black and white advertisement in the Mustard Magic Program with
  cash sponsorship of $25,000 or more.
• Sponsor’s press release that relates to the Festival may be included in press kits.
  (approximately 400)

Ultra Premium Plus • $50,000 or more

All benefits of Ultra Premium sponsorship with additional benefits
to be individually negotiated.

Plus: The sponsor’s product will receive premium placement at Napa Valley Mustard
Festival events, providing that there is no sponsor of this category at the official
product or presenting level.

• Leadership partnership of Napa Valley Destination Council for 2010.
  Major Media ~ Official Products & Services $75,000 or more
• Cash/In-kind sponsorship of $75,000 or more entitles sponsor to major media
  sponsorship or official product sponsorship status.
• Display advertising in the San Francisco Chronicle Sunday Datebook.  Pending agreement
  with the San Francisco Chronicle.
• Sponsor will be included in Festival promotions and media coverage, when possible.
• Logo presented on:
  • Festival marketing poster
  • Festival website with a link to the sponsor’s web site
  • Photography contest promotional materials
  • Festival brochure and invitation
  • Event signage
  • Select display advertising
• Mention in Napa Valley Mustard Festival press releases.
• Sponsor will be entitled to provide a press release that relates to the Festival for insertion
  into hardcopy Napa Valley Mustard Festival press kits (approximately 400).
• Fifty[50]-word editorial mention in the Festival program, and on the Festival website.
• Full-page color advertisement in the Festival program.
• Full-page black and white advertisement in The Marketplace program with
  cash sponsorship.
• Full-page black and white advertisement in the Mustard Magic program with cash
  sponsorship.
• A special Mustard Season event produced by sponsor may be listed in the Mustard Season
  Calendar of Events.
• Twenty [20] tickets for Mustard Magic; six [6] tickets for The Awards; thirty [30] tickets for
  The Marketplace; eight [8] tickets for The Photo Finish.
• Booth space at the Napa Valley Mustard Festival’s Signature Event,
  The Marketplace, to be held on Saturday and Sunday, March 13 and 14, 2010.
• Leadership partnership of Napa Valley Destination Council for 2010.

Presenting • $100,000 or more

• Cash sponsorship of $100,000 or more entitles sponsor to Presenting Sponsorship status.
• Category exclusivity providing that no sponsorship agreements have been previously signed
  for the product or service category. 
• First right of refusal for the 18th annual Napa Valley Mustard Festival in 2010.
• Presenting sponsors logos will be featured in television spots, pending sponsorship
  confirmation and agreement with media sponsors. 
• Display advertising in the San Francisco Chronicle Sunday Datebook.  Pending agreement
  with the San Francisco Chronicle.
• Sponsor will be included in Festival promotions and media coverage, when possible.
• Logo presented on:
  • Festival marketing poster
  • Festival website with a link to the sponsor’s web site
  • Festival brochure/invitation
  • Event signage
  • Display advertising (value approximately $900,000 or more)
• Mention in Festival press releases.
• Sponsor entitled to provide a press release that relates to the Festival for insertion into
  Napa Valley Mustard Festival press kits (approximately 400).
• One-hundred word editorial mention in the Festival program, and on the Festival website.
• Full-page color advertisement in the Festival program.
• Full-page black and white advertisement in The Marketplace program or on
  cover of both publications if available.
• Full-page black and white advertisements in the Mustard Magic and The Awards programs.
• A special Mustard Season event produced by sponsor may be listed in the Mustard Season
  Calendar of Events.
• Twenty [20] tickets for Mustard Magic; ten [10] tickets for The Awards; thirty [30] tickets for
  The Marketplace; ten [10] tickets for The Photo Finish.
• Booth space at the Napa Valley Mustard Festival’s Signature Event,
  The Marketplace, to be held on Saturday and Sunday, March 13 and 14, 2010.
• Napa Valley Mustard Festival will seek additional avenues for promotion of Presenting
  Sponsors, such as VIP opportunities for sponsor's clients.
• Leadership partnership of Napa Valley Destination Council for 2010.

Download the 2010 Napa Valley Mustard Festival Sponsorship Guidelines